We are not a PR agency that also does influencers –
we are an influencer agency that also does PR.
- Data-driven – Campaign KPI crushers
- Excellent reputation with influencers and artist management
- End-to-end campaign management – From strategy to deliverables – we do it all
- Quick turnarounds and reaction time – We’re a nimble team with excellent influencer relationships
- Content creation – We employ qualified strategists, copy writers and a creative production team
- Technology – We use world-leading technology to ensure the right influencer selection, audience and reporting.
At Actorvate we pride ourselves on developing concepts, strategies and content that best fits the relevant social medium. We work well with existing ATL agencies to devise bespoke and impactful campaigns.
we’ve worked with SA’s top-tier influencers and celebrities.
What We Do
Tailor made influencer strategy to meet overall campaign objective. Ensure that the influencer strategy integrates with the brand’s overall Digital and Media strategy.
Strategy may include:
- Appearances (amplify activations, launch events,MC duties, media interviews)
- Social media campaign
- Create viral content
- CSI campaign
- Sampling (press packs)
Putting money behind posts has become an essential component of driving brand awareness – and we know all the ropes
Correct influencer selection is vital to the success of your campaign
Things to consider:
- Brand Objectives: Reach vs Engagement
- RARE – Resonate, Authentic, Relevant,
- Match with brand values?
- Any other brand affiliations?
- Who is their audience?
Contract Negotiation and Payment
Actorvate covers the following:
- Fee negotiation and payment terms
- Confirm deliverables
- Draw-up on contracts
- Secure Non-Compete
- Confirm Usage Rights
- Confirm Conduct
- Termination Clause
- Payment Terms
- Actorvate manages the payment of influencers directly
- Arrange briefing (in person, telephonic, digital)
- Confirm content for social media posts is delivered
- Confirm social media handles and hashtags
- Confirm preferred messaging
- Confirm competitive products
Management of Influencer Deliverables
Actorvate manages the following:
- Manage content calendar for influencer deliverables
- Send reminders and directions/location pins
- On stand-by 24/7 for the unexpected
Proof of Performance
Screengrabs of all social media activity will be saved for post campaign report
Post Campaign Report
Actorvate can provide a full campaign report showing:
- Coverage received
- Engagement statistics
Many of Actorvate’s Account Managers cut their teeth in the PR industry and we are exceptionally well connected. We can add value to any campaign by adding a PR element. Our copy writers can turnaround quality press releases quickly.
Content creation is the name of the game, and it often needs to be turned around fast. You snooze, you lose.
We have an outstanding production team that understands social media content and our on–call script writers have the ability to tie it all together.
Our live reporting software allows us to track results against our KPI’s from the first post. Actorvate can therefore send reports as often as client requires.
Live reporting allows us to update deliverables according to the reports.
we work with nano right through to macro-influencers.
Checkout Our Instagram
Follow us on Instagram for news, updates and to learn more about our exciting projects.