Actorvate manages the following: Manage content calendar for influencer deliverables Send reminders and directions/location pins On stand-by 24/7 for the unexpected
Arrange briefing (in person, telephonic, digital) Confirm content for social media posts is delivered Confirm social media handles and hashtags Confirm preferred messaging Confirm competitive products
Fee negotiation and payment terms Confirm deliverables Draw up on contracts Secure Non-Compete Confirm Usage Rights Confirm Conduct Termination Clause Payment Terms
Correct influencer selection is vital to the success of your campaign Things to consider: ■ Cost ■ Brand Objectives: Reach vs Engagement ■ RARE – Resonate, Authentic, Relevant, Engagement ■ Match with brand values? ■ Any other brand affiliations? ■ Who is their audience?
Tailor made influencer strategy to meet overall campaign objective. Ensure that the influencer strategy integrates with the brand’s overall Digital and Media strategy Strategy may include: Appearances (amplify activations, launch events, MC duties, media interviews) Social media campaign Create viral content Competitions/giveaways CSI campaign Sampling (press packs)