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Actorvate manages the following:  Manage content calendar for influencer deliverables  Send reminders and directions/location pins  On stand-by 24/7 for the unexpected

 Arrange briefing (in person, telephonic, digital)  Confirm content for social media posts is delivered  Confirm social media handles and hashtags  Confirm preferred messaging  Confirm competitive products

 Fee negotiation and payment terms  Confirm deliverables  Draw up on contracts  Secure Non-Compete  Confirm Usage Rights  Confirm Conduct  Termination Clause  Payment Terms

Correct influencer selection is vital to the success of your campaign Things to consider: ■ Cost ■ Brand Objectives: Reach vs Engagement ■ RARE – Resonate, Authentic, Relevant, Engagement ■ Match with brand values? ■ Any other brand affiliations? ■ Who is their audience?

Tailor made influencer strategy to meet overall campaign objective. Ensure that the influencer strategy integrates with the brand’s overall Digital and Media strategy Strategy may include: Appearances (amplify activations, launch events, MC duties, media interviews) Social media campaign Create viral content Competitions/giveaways CSI campaign Sampling (press packs)

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